You never know when a PR opportunity is going to come your way. That’s why PR requires being prepared. You may not have time to get ready. You need to be ready.
Once You Lose an Opportunity, It’s Gone
PR relies a lot on being topical and timely. That means once the opportunity’s gone, it’s gone. It’s not coming back.
There are seasonal opportunities, but it’s tough competing with everyone else who wants a shot at those opportunities. You need to find a way to stand out, and that means tying your PR pitch into a trending topic that’s relevant for you.
That gives you a limited amount of time to win a host over and be chosen for their segment. Once the time for that topic is done and the season’s over, you’re back to scratch. Our PR Process ensures that when the time comes, you’re always ready.
Our First Step: A PR Preparedness Check Up
Some companies will take your money whether you’re prepared for a PR campaign or not. You’ll be out of money with no return on your investment.
That’s not how we handle things at Down To Earth PR. During our intake interview, we will make sure you are ready for prime time. We offer a free, comprehensive PR Preparedness checklist that you can use before you get in touch with us. It will go over what you need to ensure you’re prepared to make your grand entrance.
If you’re concerned that you might not be ready, hire us for a PR Evaluation. We’ll go through everything you’ve got and give you advice on how effective we believe it will be at attracting the kind of media attention you desire.
Sign up for our free PR Insider Newsletter and get access to our FREE PR Preparedness checklist.
Our Second Step: Our PR Preparedness Course
We believe that educated clients make the best clients. That’s why we offer our PR Preparedness course that will cover the basics you need to know in order to get the most out of a PR Campaign. That course will go over the differences between PR, promotion, and marketing. It will also give you tips for how to be the kind of guest that show hosts adore and love to invite back again and again.
You can take the course online at your own pace, in a live event, or over a period of 7 weeks. The choice is up to you.
Our Third Step: Our PR Strategy Consultation
Once you know what to expect and are prepared for PR opportunities we will send your way, it’s time for a PR Strategy consultation. We’ll help you put together a plan that makes sense for you and a timeframe that fits your desired outcome.
You are then free to hire us to help you implement that strategy or you can walk away, no strings attached. You can then choose to execute the strategy yourself or hire another team to implement it.
Our Fourth Step: Choose the PR Package That Works for You
We offer several packages designed to fit your budget and your needs. If you need more than what our packages offer, we can customize a package based on our strategy consultation.
Our Fifth Step: Your Campaign Kickoff
Once everything is in place and we’ve reached an agreement, we’ll start making pitches to our contacts and connections in media. We need you to be ready at a moment’s notice for potential guest interviews and events. If we call you, make a way to be there. The opportunity may not come your way again.
PR Campaigns Do Not Work Overnight
The focus is on building relationships, and relationship building takes time. That’s why our contracts are for 12 months and beyond. This gives us time to build the very best relationships to ensure you get the best results.