This free course is for you if you want to get media interviews, but you:
- Ideas that can help others if you can just get the word out there
- No existing contacts or connections
- No credentials to use in building credibility
- No past interviews or articles to share
- No established audience to attract their attention
In just 5 simple steps, we’ll teach you how to:
- Identify your best contacts so you don’t waste your time
- Prepare to serve so you bring the right mindset
- Create the right message so they’ll listen to what you have to say
- Connect to your contacts so you can present your pitch to them
- Deliver exceptional value so you get invited back when the interview’s over
Earth O'Jallow
Author
Founder and CEO of Down 2 Earth PR, llc, Earth is a 20-year radio and TV broadcast veteran who has worked with greats such as Grammy award-winning singer-songwriter, Erykah Badu, national bestselling author Joylynn M. Ross, and world-renowned international speaker, Les Brown.
Introduction
Lesson 1 of 3 within section Introduction.
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Lesson 2 of 3 within section Introduction.
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Lesson 3 of 3 within section Introduction.
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Identify Your Best Contacts
Know Who Schedules the Interviews
Lesson 1 of 4 within section Identify Your Best Contacts.
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Lesson 2 of 4 within section Identify Your Best Contacts.
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Lesson 3 of 4 within section Identify Your Best Contacts.
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Seek Opportunities to Serve
Lesson 4 of 4 within section Identify Your Best Contacts.
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Prepare to Serve
Show Them, Don’t Tell Them
Lesson 1 of 3 within section Prepare to Serve.
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Become a Trusted Resource
Lesson 2 of 3 within section Prepare to Serve.
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Lesson 3 of 3 within section Prepare to Serve.
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Create the Right Message
Invoke Your Common Ground
Lesson 1 of 3 within section Create the Right Message.
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Focus on What You Know They Want
Lesson 2 of 3 within section Create the Right Message.
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Connect Your Offer to the Outcome
Lesson 3 of 3 within section Create the Right Message.
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Connect to Your Contacts
Lesson 1 of 3 within section Connect to Your Contacts.
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Engaging in One-on-One Conversations
Lesson 2 of 3 within section Connect to Your Contacts.
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Send a Pitch Letter or Email
Lesson 3 of 3 within section Connect to Your Contacts.
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Deliver Exceptional Value
Go Above & Beyond the Expected
Lesson 1 of 3 within section Deliver Exceptional Value.
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Lesson 2 of 3 within section Deliver Exceptional Value.
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Follow Up To Improve the Experience
Lesson 3 of 3 within section Deliver Exceptional Value.
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Conclusion
Congratulations and Thank you!
Lesson 1 of 4 within section Conclusion.
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Join Our Free PR Community
Lesson 2 of 4 within section Conclusion.
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Lesson 3 of 4 within section Conclusion.
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Get More Help and Support
Lesson 4 of 4 within section Conclusion.
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