Paying for PR Services before you’re ready to optimize the campaign can waste thousands – or even hundreds of thousands – of dollars without producing any return on that investment. That’s why we prefer to start you off with a PR Preparedness Course.
This course, “5 Steps to PR Preparedness” will walk you through everything you need to do in order to get ready, be ready, and stay ready for a PR Campaign.
Introduction
Discover the differences between PR, promotions, and marketing – and why the best strategy employs all three.
Module 1: Finding Interview Opportunities
Learn the best resources to use to find viable opportunities as well as strategies for attracting influencer attention.
Module 2: Preparing For Your Interview
How to make the most of the interviews you land so that you don’t waste these priceless opportunities or burn bridges.
Module 3: Practicing Proper Interview Etiquette
Know how to become an ideal guest that is someone media hosts will want to invite back.
Module 4: Making Your Host Look Good During the Interview
Discover what you need to do to make your host look good so they want you to come back.
Module 5: Leveraging Your Interviews to Accelerate Success
Everything you can do with an interview to attract more interviews, build a bigger following, and get a return on your investment